Run for the Oceans

Concept

To highlight their partnership with environmental group, Parley, Adidas wanted a unique expo with high-end entertainment, art and information.  And they wanted a 5K.  And they wanted it in New York City.  In 6 weeks. This gave us, along with our partner Match MG, a chance to flex our logistical muscle in a number of ways, including staffing, permitting, fabrication, and athletic event production.

The event came together beautifully set against the backdrop of downtown Manhattan.  The attendance was tightly controlled by Adidas and Content Capture was the name of the game.

Our role

  • Staffing

  • Permitting

  • Fabrication

  • Athletic Event Production