Services — Silverback
Silverback
Silverback crew lead walking the seating deck before a stadium ceremony
Services

In house,
end to end

Production, design and fabrication, permitting and marketing are handled in house by the same team, on the same schedule.

Origins

From tour logistics
to full production

Silverback started in Lawrence, Kansas, in 2012 and quickly found its footing in large-scale event production. When The Color Run tapped the team to manage logistics and tour operations across more than 100 cities at its peak, mass participation and endurance events became a defining part of the business.

In 2015, Silverback expanded west with an office in San Francisco, building a strong presence in the Bay Area and producing some of the region’s most recognizable events, including Bay to Breakers, The San Francisco Marathon, SF Pride Parade & Festival and SailGP.

At the same time, the Kansas operation evolved into Silverback’s design and build hub, bringing ideas to life through custom fabrication and experiential production from concept through installation.

Today, those capabilities come together under one roof: producing large-scale events and experiences from San Francisco while designing and fabricating custom builds for brands and experiential campaigns nationwide.

On site
Silverback crew installing course banners and truss on race morning
Install · Bay to Breakers load-in
Silverback truck staged downtown before load-in
Early morning course drops · Downtown San Francisco
Silverback crew moving gear during SailGP load-in on the San Francisco waterfront
SailGP San Francisco load-in · SF Bay
Silverback crew unloading a truck by forklift at the marina during SailGP load-in
SailGP San Francisco load-in · SF Bay
Silverback crew offloading barricade panels from a flatbed truck at the Chase Corporate Challenge
Chase Corporate Challenge · San Francisco
Silverback crew handing truss sections down from a flatbed at the Chase Corporate Challenge
Chase Corporate Challenge · San Francisco
01

Event
Production

Silverback manages every facet of event production, bringing together strategy, logistics, partners and on-site execution to deliver seamless experiences from planning through event day.

Event design & on-site execution Budget & contract management Venue procurement Vendor & A/V management
Staffing & volunteer programs Signage design & install Load-in, run of show, teardown Medical, safety & traffic plans
02

Design /
Fabrication

Silverback transforms ideas into physical experiences, combining creative design, technical expertise and custom fabrication to take concepts from initial vision through final installation.

Experiential concepts & ideation Precision event mapping CAD & engineering documents Photo-real renderings & VR
Modular structures & pop-ups Start, finish & stage structures Brand activations & retail builds In-house build, any material
03

Permitting

Silverback navigates the complex permitting and agency process, coordinating with cities, public safety partners and local communities to keep events compliant, approved and moving forward.

City & government liaison Street closures & encroachment Building, fire, ABC & film permits Amplified sound & maritime Drone & UAS authorizations
Police, parking & traffic control Transit & public works coordination Neighborhood outreach Reopening & compliance schedules
04

Event Marketing

Silverback builds the campaign around the event—strategy, creative and content that drive engagement, bring sponsor activations to life and capture the experience from the ground and the air.

Marketing strategy & campaigns Creative content & asset production Social media & digital marketing
Sponsor & partner integration Drone imaging & aerial content Event photography & videography

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